While they may not be as cost effective, strategies such as Facebook CPC, Google Adwords and App Review Websites can also be used to boost your download volume and contribute greatly to your app store success.
The above strategies are proven to be one of the most effective ways to gain a top ranking position in the app store lists, however a number of other mobile marketing tactics are also worth considering to grow your installs. An Incentivised Burst Campaign offers the perfect starting place for your mobile marketing strategy and once complemented with the right combination of channels, should deliver great results with growing and preserving your top ranking position. Spiking your download numbers over such a short time frame will not only allow you to grow your Top List Rankings, but it will also enable you to gain more organic installs. Incentivised Burst Campaigns are a good way to significantly increase your download numbers over a short period of time. Now that you have a better understanding of what exactly it is that you need to achieve in order to rank in the top lists, the question becomes, what mobile marketing techniques do you need to use in order to get the maximum number of downloads to your app? Putting things simply, gaining rankings in the Top Lists is all about getting the maximum number of downloads to your new app.
Unlike rankings for specific terms, such as “slots” or “puzzle games”, Top Lists are driven almost solely by the total number of downloads and recent volume downloads of an app. While it may seem straight forward, the challenge comes in knowing what the best techniques are to achieve top rankings. All good developers and publishers know that the one of the most effective ways to gain exposure for your new app is by ranking in one of the Top Lists in either the Google Play or iTunes App Stores.
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